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Trend zum „Second Screen“: Multitasking für Fortgeschrittene - taz.de
speichern gesichert am 05.11.2012Social Media Tracking mit Google Analytics
Neue Version von Google Analytics trackt auch Social Media Plattformenspeichern gesichert am 08.08.2011TV-Markt 2015: Wachstum nur außerhalb des Kerngeschäfts | Booz & Company | Presseportal.de
Deutsches TV & Video Ecosystem wächst von 104 Mrd. Euro in 2009 jährlich mit durchschnittlich nur 1,7% auf 115 Mrd. Euro bis 2015 / Klassischer Fernsehmarkt und werbefinanziertes Kerngeschäft stagnieren / Traditionelles TV-Geschäftsmodell steht vor einem grundlegendem Umbruch / E-Commerce wird wichtige Ertragssäule für Sendergruppen / Marktfremde Wettbewerber ziehen Wertschöpfung abspeichern gesichert am 24.05.2011110519_tip_bewegtbild_final.pdf (application/pdf-Objekt)
BVDW: Bewegtbildwerbung im Internet nimmt in den nächsten Jahren stark zu Über 94 Prozent der Befragten erwarten Steigerung der Nachfrage nach In-Stream Video Adsspeichern gesichert am 20.05.2011January 2011: Online Video Usage Up 45% | Nielsen Wire
Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.speichern gesichert am 20.05.2011June 2010: More than 10B Videos Streamed in U.S. | Nielsen Wire
More than 10.2 billion videos were streamed in the U.S. in June 2010, a 1.3% increase over the number of streams last year and nearly a 4% jump over last month’s figures.speichern gesichert am 20.05.2011YouTube Viewing Across Markets
On average viewers spend 4 hours on YouTube viewing video per month across international markets. Germany led as having the most-engaged YouTube audience with viewers watching 5.2 hours of video on the site in June.speichern gesichert am 20.05.2011Age Demographics of Online Video Viewers in European Markets
Online video viewers in Germany skew older compared to U.K. and France, with more than 40 percent of viewers being ages 45+.speichern gesichert am 20.05.2011Average length of Online Video increased in the UK
Since September 2009, both the average length per online video and the average minutes people spent watching online video have increased in the UK. In December 2010, the average online video in the UK was 5.5 minutes long, up 25% since September 2009. The total time internet users in the UK spent watching online video peaked in spring 2010 and showed a slight decrease in December 2010 with a total of 559 hours.speichern gesichert am 20.05.2011Young Males Dominate Online Video Viewing in EU5
Online video consumption in the EU5 is heavily skewed towards men and younger users. In January 2011, males accounted for 65% of time spent consuming online video (compared to 53% of time spent on the internet as a whole). Younger males between 15-34 years old alone accounted for one third of the total time spent watching online videos.speichern gesichert am 20.05.2011Young Audience Shows Highest Engagement with Online Video in Turkey
In February 2011, Turkish male online video viewers between the age of 15 and 24 viewed 200 videos each, accounting for an average of 20.8 hours of online video viewing during the month. Women in the same age group (15-24 years old) viewed just 12 hours and watched 122.5 videos on average in February 2011. Online video appealed least to females over 55 years of age, who only spent 8.4 hours watching 91.1 videos per viewer during the month.speichern gesichert am 20.05.2011Google’s YouTube Ad-Linked Video Views Jump to 3 Billion a Week - Bloomberg
YouTube is running advertisements on videos more than 3 billion times a week, a 50 percent increase from May, helping Google Inc. wring more revenue from its largest acquisitionspeichern gesichert am 20.05.2011Die Zukunft heißt Video Marketing + Video-Plattformen Ressourcen — Traffic-Marketing-Blog
Vorgestellt werden die wichtigsten Plattformen für das Video Marketingspeichern gesichert am 09.05.2011wewo-bt-walther-20101202.pdf (application/pdf-Objekt)
speichern gesichert am 24.03.2011New Mobile-Only, Display Ad Ecosystem Map From AdMeld VP Theerman | PrintMediaCentr.com
Ecosystem map for mobile displayspeichern gesichert am 26.02.2011
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