Neuauflage Imagebroschüre englisch 2011

For a strong immune system Change management communication plays a critical role in helping companies effectively implement new business decisions. Whether change in a company involves a strategic realignment, restructuring process or merger, open and well thoughtout communication helps get staff on side and staves off conflict. In addition to intercompany relations, companies must also think about how to convey their new corporate identity to custom ers, business partners and the general public. Companies are often put under the spot light when things take a turn for the worse. This can be triggered by any number of events from recall campaigns and site closures to accidents. When this happens, the challenge is to reinforce key messages and take control of managing the companys reputation with a clearly defined communications plan. The importance of communication in times of change Loyal employees are essential if a company is to realign itself successfully. Transparency and the timely provision of information motivate employees and inspire confidence in the new strategic direction, while silence causes uncertainty. Crises and processes involving change are closely associated with attitudes and psychology. Key arguments and open dialogue are especially important during these emotional times. Be they customers, employees or investors keeping stakeholders uptodate with developments can help them better understand company decisions. Communication activities are needed to ensure new products and services gain a foothold in the market. Budgets should be allocated as efficiently as possible. Public relations work doesnt just cost less than advertising, its more credible, too.
Freshly squeezed is best CC is the perfect partner when it comes to brainstorming, boosting creativity and ensuring companies are able to incorporate new ideas and dont develop a blinkered perspective. Heres how we do that: We have the necessary skills, including specialist and industry expertise, conceptual thinking, a journalistic style of writing, graphic design skills and Internet knowhow. We have experience in your industry as well as in handling traditional and digital media and managing projects and budgets. We have the flexibility and creativity needed to develop the perfect solution for each and every customer. Because communication tastes best when its freshly squeezed, too. An external perspective helps boost communication between a company and its various target groups. Whether media representatives, customers, employees or investors, all target groups have their own interests. Companies that dont tailor their communication activities to the varied interests of these groups run the risk that their messages are not reaching their target audiences press releases end up in the trash, staff newspapers go unread and nobody comments on the company blog. We understand all the potential instruments, channels and media that you can use for communication. Professional communication is a complex system that has to be designed, planned, established and run effectively. We know exactly how this is done. To ensure that communication bears fruit

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